The Event

MONACO SYMPOSIUM ON LUXURY

Organized by INSEEC Business School and the International University of Monaco, the Monaco Symposium on Luxury is a high profile academic and business event, where the best and renowned academic researchers and top executives of luxury brands share ideas and insights on major trends and challenges.

Held in Monaco every two years, Monaco Symposium on Luxury welcomes close to 250 business executives and researchers around multiple presentations and case studies.

The very “hot” topics and latest trends are described, analyzed and discussed within 45 researchers’ presentations and 30 testimonials of the top executives in the luxury fields.

 

PROGRAM OF THE EVENTPROGRAM OF ACADEMIC PRESENTATIONSSPEAKERS’ BIOGRAPHIES

AMONGST THE COMPANIES PRESENTING IN 2014 AND 2016:

LVMH FRAGRANCES BRANDS, KERING, BAIN & CIE, MCKINSEY, BENTLEY MOTORS, L’ORÉAL, NIELSEN, LUXE TV, AIRFRANCE, ACCOR HOTELS CHRISTIES, JEAN PATOU, WALLY YACHTS, HAVAS LUXHUB

COMING IN 2018

BLANCPAIN * BENETTI YACHTS * BREITLING * BURBERRY * CREA GENEVE * EBOOSTER * H.MOSER & CIE * IFG LUXURY ATTITUDE * INGIE PARIS * IPSOS * KERING * LUC8K * LURSSEN * LUXURYNSIGHT * MAD NETWORK *  MCGARRYBOWEN LUXURY * MONTE CARLO SOCIETE DES BAINS DE MER * MYWATCHADVISOR * SEZANE * SOFOS MANAGEMENT * SONIA RYKIEL * THE OTHER STORE * THE SUPERYACHT GROUP * VAN CLEEF & ARPELS * WALLACE CHAN * WEALTH X

SYMPOSIUM THEMES

LUXURY, EXPERIENCES & EMOTIONS

The Role of Emotions in the Customer Journey

Panel Discussion – Traditional Swiss luxury watchmakers and global/digital disruption

■ Branding experiences and emotions in a global and digital world – the Swiss luxury watchmakers’ strategies

Case study – BURBERRY: “See now / Buy Now” approach

■ The first feedback and outputs from a luxury company that have been pioneer of “See Now, Buy Now” approach
■ Challenges and perks of this new Business model

Panel Discussion – Managing emotions through omnichannel strategies

■ Re designing the emotional journey of the luxury shopper in the “phygital” sphere
■ Becoming a “Love Brand” and create unique interactions with consumers
■ Digital emotions or emotions through digital
■ Power and influence of online media on brand value

Case study – MONTE-CARLO SBM: How to make Monte-Carlo the most luxurious experience in the world

■ Branding emotions and experiences
■ Designing unique offers, services and spaces
■ Creating emotions amongst the Ultra-High Net Worth Individuals

Conclusions of the Day – Round table “Future trends and topics for Research”

THE FUTURE OF LUXURY EXPERIENCE

Crafting Luxury Experiences through Materiality: unique products and spaces

Luxury Insights – World Luxury Tracking: Consumers New Luxury Culture

Panel Discussion – The future of luxury retail

■ From Cookie Cutter stores to a “DNA Driven” differentiation
■ The store of the future, between technology and brand management
■ The Asian perspective

Panel Discussion – Chinese Globe Shoppers: how to understand and target Chinese tourists?

■ Million Chinese travelers acquire €80 billion worth of personal luxury goods every year, making it a top priority for luxury brands to better understand their dynamics. How to target them in China, how to communicate with them and target their journeys…

THE FUTURE OF LUXURY EXPERIENCE

Crafting Luxury Experiences through Materiality: unique products and spaces

Panel Discussion – The “Ultra-High” & latest trends in the yachting industry

■ Presentation of the 2018 Thought Leadership Report Wealth X on Yachting Trends
■ The Mega yacht niche market
■ Unique products for unique / extreme experiences

What’s next?

■ What is the value of a brand? The client vs the Private Equity perspective

Our Gallery