Past Editions

EMERGING CHALLENGES IN LUXURY MARKETING – 7 & 8 April 2016

Marc DUBRULE – L’OREAL

Marc DUBRULE – L’OREAL

The 2016 event developed the theme of emerging challenges in Luxury Marketing, enhancing cutting edge surveys and analysis on luxury brand consumption, and explored the innovative approaches of key players with practical case studies from top executives of luxury companies on such topics as leadership, customer experience management, and global brand strategies.

The Director of Strategic development of L’OREAL made the Keynote Speech.

Christie’s, Bentley, Jean Patou, Wally Yachts, Luxe.TV, L’Oréal, Havas Lux’Hub were among the luxury brands and professionals who attended.

FROM TRADITION TO INNOVATION – 10 & 11 April 2014

The first edition in 2014 addressed strategic topics around the theme: “From Tradition to Innovation”.

Ralf BOETTCHER - BENTLEY

Ralf BOETTCHER – BENTLEY

During the 2-day event, major players in the luxury sector presented the current evolutions in luxury management and training, evolutions in luxury codes, new brand strategies, market trends, rise of flagship stores, alongside (and not in opposition to) the development of websites of luxury brands. One of the round-tables addressed the premium services trend in luxury hotels.

Among the brands and luxury professionals present, were: La Perla, Vhemier, LVMH Fragrance Brands, Bain & Cie, Fondazione Altagamma, Fairmont Hotels, Quintessentially, Luxury Attitude…

The President of the LVMH Fragrance Brands closed the Symposium by presenting an overview of the evolutions in the luxury sector from tradition to innovation.

The event was attended by 50 university scholars and academics from 15 countries, and by 200 professionals from the luxury industry.